MI
10+ years · 14× Salesforce Certified · Available for select engagements

Building Intelligent
Salesforce Solutions
with Precision & Strategy.

Salesforce Technical Manager & Architect — 10+ years delivering enterprise CRM, Marketing Cloud, Data Cloud and Agentforce solutions for global brands across pharma, retail, telecom and tech.

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Certified & Trusted Across

14× Salesforce Certified
Agentforce Specialist
Salesforce Technical Architect
Marketing Cloud
Data Cloud
Sales Cloud
Service Cloud
Platform Developer
14× Salesforce Certified
Agentforce Specialist
Salesforce Technical Architect
Marketing Cloud
Data Cloud
Sales Cloud
Service Cloud
Platform Developer
Profile

A Salesforce Certified Professional with
10+ years of enterprise delivery.

Expert in Salesforce CRM, Development, Consulting, Agentforce, Architecture & Solution Design, Marketing Cloud, Data Cloud, Project Delivery, Project Management and Pre-sales.

Technical Leadership

End-to-end ownership across architecture, development, integrations and delivery for global enterprise teams.

Strategic Delivery

Bridging stakeholders and engineering with disciplined Agile execution, story refinement and on-time releases.

AI-Native Mindset

Embedding Agentforce, Data Cloud and intelligent automation as a first-class layer of every CRM workflow.

Tools & Technologies

A modern, AI-forward Salesforce stack.

Production-grade tools across development, automation, intelligence, and delivery.

Salesforce Core
ApexLWCAuraVisualforceSOQL/SOSLTriggersFlowBatch Apex
Clouds & AI
Sales CloudService CloudMarketing CloudData CloudAgentforceNPSP
Delivery & PM
JIRAAgileScrumServiceNowMiroConfluence
DevOps & Tools
GitHubJenkinsFlosumCopadoData LoaderWorkbenchVS CodeREST APIs
Key Skills

A hybrid of engineering and strategy.

Six disciplines, executed with consistency across 10+ years.

Salesforce Development

Apex, LWC, Aura, Visualforce, triggers, batch & schedule classes, REST APIs and clean, testable code at enterprise scale.

Architecture & Solutioning

Force.com architecture, data models, security, sharing rules and integration patterns aligned to long-term business goals.

Project & Team Leadership

Sprint planning, story sizing, team allocation, deployments via Flosum/Jenkins and predictable shipping cadence.

Agentforce & AI

Agent design, prompt engineering, action wiring, and grounding agents in trusted Salesforce Data Cloud sources.

Data & Integrations

Data migration with Data Loader, middleware integrations, duplicate management and high-volume bulk operations.

Stakeholder Communication

Translating ambiguity into clarity for executives, engineers, and end users across global delivery teams.

Work Experience

10+ years of measurable enterprise delivery.

Wipro · Cognizant · CGI · UST Global · Tata Consultancy Services.

Salesforce Technical Manager / Architect

Apr 2025 — Present
Wipro
  • Leading design & implementation of Salesforce Marketing Cloud, Data Cloud and Agentforce on the BestBuy.com program.
  • Increased sales team productivity by 47% by enabling Agentforce to handle customer queries and order placement.
  • Reduced manual data-entry errors by 80% through duplicate checks and bulk data management via middleware.

Salesforce Lead / Architect

Feb 2023 — Nov 2024
Cognizant — Novo Nordisk
  • Designed and delivered Salesforce solutions supporting Novo Nordisk's global pharmaceutical operations.
  • Increased sales team productivity by 34% through faster response times and personalized service via Service Cloud.
  • Reduced manual data-entry errors by 94% through automation and integrations with existing systems.

Lead Analyst — NPSP / Non-Profit Cloud

Feb 2022 — Jan 2023
CGI — Forestry England
  • Led sprint planning and solution design for forest management, conservation and public engagement programs.
  • Built LWC, Aura, Visualforce, Batch & Schedule Apex with full test coverage; deployed via Change-set and ANT.
  • Configured Flows, validation rules, sharing rules, email templates and large-scale data loads.

Salesforce Lead — Sales Cloud

Dec 2020 — Jan 2022
UST Global — Dell Federal
  • Owned on-time delivery for Lead, Account, Contact and Opportunity management across US Federal Agencies.
  • Built LWC, Aura components, triggers and test classes; deployed sprint-wise via Flosum with smoke testing.
  • Ran story refinement and discovery sessions with stakeholders to unblock development.

Salesforce Developer — Sales & Marketing Cloud

Dec 2019 — Nov 2020
UST Global — Amazon Locker
  • Built the onboarding flow that takes locations from lead to live for Amazon Locker & Counter installations.
  • Created formula fields, triggers, batch classes, Aura components, Process Builder and complex reports.
  • Managed deployments across Dev → Test → Production using change sets.

Salesforce Developer

Nov 2015 — Dec 2019
TCS — Eli Lilly & Co (FRC, SMITS) · Airtel (Symphony) · GE (PMS)
  • FRC & SMITS at Eli Lilly: built Apex classes, triggers, Aura components, page layouts and CI/CD via GitHub & Jenkins.
  • Symphony at Airtel: B2B order-logging on Sales Cloud with integrations across 4 systems and JSON-based comparisons.
  • PMS at GE: Service Cloud configuration including custom objects, workflows, sharing rules and permission sets.
Selected Projects

Outcomes, not output.

A snapshot of enterprise programs across retail, pharma, non-profit, federal and telecom.

BestBuy.com — Agentforce, Marketing & Data Cloud

Wipro · Apr 2025 – Present

Streamline customer engagement and CRM analytics for a leading retailer, with AI-powered self-service.

AgentforceMarketing CloudData CloudCRMA
Impact · +47% sales productivity · 80% fewer data-entry errors

Novo Nordisk — Global Pharma CRM

Cognizant · Feb 2023 – Nov 2024

Support Novo Nordisk's global pharmaceutical operations with personalized service and seamless integrations.

Service CloudApexLWCIntegrations
Impact · +34% sales productivity · 94% fewer manual errors

Forestry England — NPSP / Non-Profit Cloud

CGI · Feb 2022 – Jan 2023

Power forest management, conservation and public engagement for England's woodlands and habitats.

NPSPLWCAuraBatch ApexANT
Impact · On-time sprint delivery · scaled conservation workflows

Dell Federal — Sales Cloud

UST Global · Dec 2020 – Jan 2022

Manage Lead, Account, Contact & Opportunity flows for Dell Federal's US Government technology procurement.

Sales CloudLWCAuraFlosum
Impact · Predictable sprint releases · cleaner sales pipeline

Amazon Locker — Sales & Marketing Cloud

UST Global · Dec 2019 – Nov 2020

Onboard physical Locker & Counter locations from lead to live with full automation and reporting.

Sales CloudMarketing CloudProcess BuilderTriggers
Impact · End-to-end automated onboarding flow

Eli Lilly · Airtel · GE — Custom Salesforce Apps

TCS · Nov 2015 – Dec 2019

FRC & SMITS for Eli Lilly, Symphony B2B order logging for Airtel, and PMS Service Cloud for GE.

ApexVisualforceAuraGitHubJenkins
Impact · 4-system integrations · production CI/CD pipelines
Let's build something

Have a Salesforce challenge
worth solving well?

Selective on engagements. Deliberate with delivery. Always responsive.

moin.iqubal01@gmail.com+91 80882 23286